My Passion

Isabella built her first business from a single bedroom in her mum’s house. No funding, no shortcuts, and no real clue what she was doing.

Within a few years, after investing in herself and business knowledge, she had scaled it into a multi-location, high-demand practice, booked six weeks in advance, with a growing team and full operational structure behind it.

She built everything herself from scratch, the strategy, the systems, the brand, and the people. While simultaneously stepping onto stages across New Zealand, speaking to rooms of established business owners.

Including sharing the stage with Nadia Lim, presenting to audiences of 100+ business owners, and later taking her work internationally across Brisbane, Melbourne, Bali, and Hobart.

She went on to sell that business on her own terms, just after turning 27. While pivoting into the coaching space, Spending a decade in the business arena.